About US
the not good manifesto
AT NOT GOOD WE BELIEVE THAT JUST BECAUSE YOU CAN'T DOESN’T MEAN YOU SHOULDN'T.
When you spend a Saturday afternoon in (mostly) friendly competition, life’s pressures fall away. Getting a birdie is cool, but so is not twisting your ankle when you swing the driver. If you can kick up laughter, who cares if you can kick one past the goalie.
You’re not good — and not worried about it.
Our clothes are for two-star athletes living five-star lives — well, trying to. We celebrate swinging for the fences but grounding out to first, the perfect-spiral hail mary that gets intercepted, going for under-par but ending up over your head in a sand trap. We’re here to help you enjoy those saturdays (or any days) a little more and take pride in those moments when you suddenly and oh-so-briefly touch the face of sporting greatness.
Or not. Just being here is the victory.
what's in a name
why "not good"
We’re two brothers who like playing sports but aren’t exactly the most gifted athletes in the world. We took a look at the sports apparel landscape and felt a little left out — going Beast Mode or striving for greatness just didn’t apply to us. Like most of the people we know, we just want to get out there, have fun, and not give a damn about our stats, so we created Not Good. Because your skill level shouldn’t determine your fun level.
join the movement
shop not good gear
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Golf Polo
$65.00 -
Golf Polo
$65.00 -
Sticker Collection
$8.00 -
Not Good Snapback
$35.00 -
Scenic Route Tee
$40.00 -
The hook Tee
$40.00
